Unique designs manufactured with care using the ﬁnest materials.
RESET PRIORITY is a beachwear brand creating exclusive contemporary pieces. Always elegant and with character, each design is ready to enhance woman´s confidence with carefully selected materials and exquisite shapes.
Our philosophy is summarized in the sentence ¨The pleasure of fine things, on your skin¨ and it is reflected in each piece. Selecting only the best materials in respect of the environment as well as durability, our productions are responsibly made in Spain with an end to end control from concept to production and distribution.
Own prints and shapes, we take care of every detail from our studio based in Barcelona. The brand was born in 2013 as a swimwear label and it has expanded to broader beachwear and resortwear line continuing keeping a focus on our environmental friendly philosophy.
The brand has been showcased during the biggest swimwear and lingerie events such as the Miami Swim Show, Mode City and Who´s Next in Paris as well as the Green Showroom in Berlin.
RESET PRIORITY has been featured in Vogue Spain, SModa, Glamour Bulgaria, Grazia Croatia, Intima magazines, Introversión, Cyl and more.
RESET PRIORITY has received recognitions such as the Talent of Intima award and took part to The Future of Fashion Program, mentions and prizes that evaluate and enlighten design, vision and quality.
We believe true luxury resides in the pleasure of fine things and we reflect our philosophy in each piece. Selecting only the best materials in respect of the environment as well as durability, we responsibly manufacture in Spain and Italy following the creation process end to end.
Own prints and minimal evergreen pieces are presented in every collection together with innovative lines, result of our research of new materials and shapes.
Costa Brava - Spain
"Big travels start with just one step"
Grown up between the kindness of a dressmaker and the memories her grandmother’s couture atelier, Ester Milano, lived abroad, travelled before heading to Barcelona, while working for multinational companies.
The enchanting colours of Barcelona, the influence of the designers she worked with, together with the all around creativity she got exposed, made her decide to re-connect with the fashion world she kept aside for a while.
Studying at FD Moda and working directly with the most experienced ateliers in Italy and Spain to get to perfection, she joined RESET PRIORITY with the objective of creating contemporary swimwear and lingerie of high quality and unique style to empower women with confidence.
Reset Priority´s pieces are meant to last one season after next. To ensure durability and that differentiator fit that perfectly shapes your body, we use Xtra Life Lycra® fabrics that last longer than non threated materials. But this is not everything!
All our pieces are made using OEKO-TEX® Standard 100 certified fabrics, they are tested for harmful substances plus are made in socially responsible workplaces. We believe that making smart decisions today may really mean something for tomorrow. We started to work with recycled fabrics from Italy and the quality is optimum we select to use these ones!
The fashion industry can mark a difference by including ¨re-generated¨ materials right from the design process so that we can help in re-use nylon fibers that would otherwise considered waste.