Reset Priority about us

The pleasure of fine things, on your skin.

Unique designs manufactured with care using the finest materials.


RESET PRIORITY is a swimwear and lingerie brand creating exclusive contemporary pieces. Always elegant and with character, each design is ready to enhance woman´s confidence with carefully selected materials and exquisite shapes.

Born in 2013 in Barcelona, the brand has been showcased during the biggest swimwear and lingerie events such as the Miami Swim Show and Mode City Paris.

The brand has recently been nominated to take part into The Future of Fashion Program created from Not Just a Label with the collaboration of Who´s Next and Premiere Classe trade shows in Paris, where the new Summer 2017 collection will be presented.
As well, RESET PRIORITY has been awarded as Talent of Intima from Intima Magazines Group with the Summer 2016 collection.

Available in premium boutiques in Spain, Italy, Greece, UK, Florida and worldwide e-tailers, we are looking to bring you excellence and innovation every season.


" The pleausure of fine things on your skin."
We believe true luxury resides in the pleasure of fine things and we reflect our philosophy in each piece. Selecting only the best materials in respect of the environment as well as durability, we responsibly manufacture in Spain and Italy following the creation process end to end.

Own prints and minimal evergreen pieces are presented in every collection together with innovative lines, result of our research of new materials and shapes.


Welcome to a world of exquisite pieces to wear on your body.

Costa Brava - Spain


Good fabrics for you and... for the environment

Reset Priority´s pieces are meant to last one season after next. To ensure durability and that differentiator fit that perfectly shapes your body, we use Xtra Life Lycra® fabrics that last longer than non threated materials. But this is not everything!

All our pieces are made using OEKO-TEX® Standard 100 certified fabrics, they are tested for harmful substances plus are made in socially responsible workplaces. We believe that making smart decisions today may really mean something for tomorrow. We started to work with recycled fabrics from Italy and the quality is optimum we select to use these ones!

The fashion industry can mark a difference by including ¨re-generated¨ materials right from the design process so that we can help in re-use nylon fibers that would otherwise considered waste.